The elements of design are the building blocks of design. These elements are what make up every page you build. And understanding the basic elements you’ll be able to put together more powerful Web pages.
There are five basic elements of every design:
Ultimately, the goal of any Web page is communication. You are trying to communicate through words, pictures, and layout your site or company’s goals. This might be information or it might be to sell something, but you have to communicate to be successful.
Design is all about communication. When you’re a designer, you’re not an artist first and foremost (even if you thought you were), you’re a communicator. Sure, it would be nice if you could create works of art for your Web pages. But most of us don’t have the time or the need. Instead, what you need are concrete rules to follow so that your pages look good and get their message across.